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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">Dear Campus Community,
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">I’m pleased to announce that Associate Vice Chancellor (AVC) and Chief Communications and Marketing Officer Johnny Cruz will serve as interim vice chancellor for University
Advancement (VCUA), effective February 15, 2025.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">Johnny previously served as interim VCUA and interim president of the UC Riverside Foundation in 2022. He also served as acting associate chancellor for several months during
the beginning of the COVID-19 pandemic.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">Since joining UCR in 2018, Johnny has overseen an institutional rebranding effort, led messaging and storytelling for the close of our first comprehensive campaign, and provided
essential crisis communications leadership. Additionally, he has taken on an expanded role with oversight for enrollment marketing and UCR events, including commencement.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">In 2023, the American Marketing Association named Johnny one of the three finalists for the National Higher Education Marketer of the Year. He is also a CASE@Campus Fellow for
the Council for Advancement and Support of Education while serving on the Council on Strategic Communications Executive Committee for the Association of Public Land Grant Universities.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">Prior to UCR, Johnny led public relations for the global humanitarian organization World Vision, served as chief communications officer for the University of Arizona, and led
external communications for Make-A-Wish America.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">As I previously announced, Vice Chancellor for University Advancement Monique Dozier will be leaving her position on February 14, 2025. Once a new chancellor arrives at UCR,
a formal search for the VCUA will occur.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">I am grateful Johnny has accepted this role and appreciate your continued support of University Advancement during this transition.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">Sincerely,<br>
<img width="102" height="76" style="width:1.0666in;height:.7916in" id="Picture_x0020_1" src="cid:image001.png@01DB7253.2664E4C0"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif"><br>
Kim A. Wilcox <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif">Chancellor
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Tahoma",sans-serif"><img width="155" height="46" style="width:1.6166in;height:.475in" id="Picture_x0020_3" src="cid:image002.png@01DB7253.2664E4C0" alt="cid:image003.png@01D89DAF.8FA25DD0"><o:p></o:p></span></p>
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